Blog

Over waarom klanten kiezen en blijven, en wat founders daarmee kunnen.

• De visie klotst tegen de plinten
• Misschien hoef je helemaal niets toe te voegen
• Op basis waarvan?
• 'Er zit 4 ton vast in ons CRM, kun jij helpen?'

Uit het Babelfish-archief

Eerder geschreven, onder mijn oude bedrijfsnaam.

• De Kooplogica Methode
• What battle cards, sales scripts, and a prompt library can do for you
• Why deals go cold after great conversations
• How I develop sales assets from customer's needs
• A breakdown of how I research buying logic
• This is how doubt creates marketing and sales issues
• I applied my own system to my commercial pillar
• This feels uncomfortable (spoiler: eating my own dogfood)
• Before you fall for ‘demand generation’
• It’s the season to make 50k bets
• Are your clients loyal or just too tired to switch?
• This is how you deal with pricing objections
• This is why trying to sell is preventing you from selling
• This Harvard professor reveals why people buy
• Hard Stop #6 How to stand for something strongly and elegantly
• Hard Stop #5 You don’t need more content. You need a POV.
• Hard Stop #4 Applause is not a strategy
• Hard Stop #3 If it’s not your land, it’s not your leverage
• Hard Stop #2 Your best thinking doesn’t belong in a bunker
• Hard Stop #1 If you're not in the training data, you're not in the conversation
• The Hard Stop Series
• “We made it here without marketing. Now what?”
• Why positioning (not: more content) is the B2B growth lever you’re missing
• The False Clarity Checklist
• Startups flooding your market with cheap offers could be your biggest opportunity
• Your customers are telling you exactly how to grow your business. You’re just not listening.
• Try this foolproof, underrated strategy with crazy high ROI
• Flashy features aren’t enough. This is how you build a moat.